Master Every SEO Audit Rule

In-depth guides on fixing technical SEO issues, optimizing content, and improving your website's search performance.

Technical SEO

Missing from Sitemap

Page should be in sitemap but isn't. Identifies pages with strong indexing signals (found in GSC, indexed, or getting traffic) that are missing from your XML sitemap.

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technical

Orphan Pages

Pages that are only discovered through Google Search Console, with no internal links or sitemap entries pointing to them. These pages may not receive proper authority and could indicate issues with your site architecture.

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technical

Include sitemap in robots.txt

The robots.txt file should include a reference to your XML sitemap using the "Sitemap:" directive to help search engines discover all your pages.

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technical

Sitemap Not Submitted to Google Search Console

Google Search Console has no sitemap submitted for this website. Submitting a sitemap helps Google discover and crawl your pages more efficiently.

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technical

Broken External Links (404)

Detects external URLs on your pages that return 404 errors. Broken outbound links harm user experience and may signal to search engines that your content is outdated or poorly maintained.

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technical

Accidental Noindex Tag

Detects pages with noindex meta tags that show signs they should be indexed - found in sitemap, have quality content, or are important page types.

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technical

Sitemap Has Errors

Your sitemap contains errors that prevent Google from properly processing URLs. These errors must be fixed for affected pages to be discovered and indexed.

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technical

Low Sitemap Index Rate

Less than 50% of URLs submitted in your sitemap are indexed by Google. This indicates potential indexing issues preventing your content from appearing in search results.

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